The Blue Ridge Blues & BBQ Festival :: Advertising Campaign
Artist: Brian Zickafoose
Client: The Blue Ridge Blues Society
Event Location: Roanoke, Virginia
For ten years, the studio of Brian Zickafoose was a proud sponsor of the Blue Ridge Blues Society’s Blue Ridge Blues & BBQ Festival. Beginning in 2005, Zickafoose chaired the Blues Society’s marketing committee, while heading up the festival’s creative and advertising duties. In 2010, Zickafoose snagged multiple American Ad Federation ADDY’s for his work on the festival art and marketing.
This year’s campaign included various advertising elements for print, online and television:
• Promotional Handbills and Posters
• Web Banners and Print Ads
• Outdoor Billboards and On-Screen Cinema Ads
• Festival Program and Event Signage
• Ticketing and Display Marquees
• Sponsor Kits
For our festival merchandise, we produced a limited runs of individually hand numbered and signed, 6-color silk screen, commemorative art prints. We applied 5 soy-based inks: Black, Metallic Gold, Metallic Silver, Light Blue, Cream on 100 lb. French Paper Hot Fudge Pop-Tone Stock. For the official festival t-shirts, we silk-screened the 5 colors on distressed cream, sand and charcoal tee’s for a rustic, worn look.
SOUL DJINN ON A SAXOPHONE
Vector Illustration by :: Brian C. Zickafoose © 2011
A lofty illustration from the studio of Brian Zickafoose titled, Soul Djinn on a Saxophone, depicts a soulful genie emerging from a bottle on a mountainous ridge, playing sweet sounds on a saxophone.
Zickafoose has licensed an official limited edition run of 13×19 inch giclee prints for sale to the public (only 100 in existence!) A small batch of 5×7 Greeting Cards featuring the Soul Djinn image are also available with matching envelopes.
This was the digital illustration created by Brian Zickafoose for the Starr Hill Summer 2010 Festival Campaign. The imagery was used in various mediums to promote photo contest campaign at major US festivals including Smilefest, Delfest, Bonaroo and All Good. Starr Hill produced handbill promotional cards, laminates, posters, POS signage and large format banners for the photo booth.
Here we have a cozy, snowy clubhouse at dusk. This image came about as a commission from Hunting Hills Country Club in Roanoke, Virginia. I have a history of design with the club being their primary designer for over four years. I have produced various print and design projects for the club during my tenure including producing their monthly newsletter, web site, promotions, advertising and mailers.
For this poster, I teamed up with L.A. based 311 to create and produce a limited edition print run for the band’s Charlottesville Pavilion appearance on 10-24-2010. The graphic was generated from 3 separate pen drafts converted into vector format and laid out in Adobe Illustrator. The project was initially approached to be done as a promotional graphic. Though Adam Raspler, 311’s manager, made the call to produce the prints for retail’s sake. We produced 100 total offset press prints that were sold along with the band’s t-shirts and other merchandise the night of the show at the Charlottesville Pavilion. After the show, Brian posted up at the merch booth and signed prints for fans at the booth. Based on response from the band and their management, look for more 311 graphics from my studio in the near future.
Floydfest is a wonderful festival located 45 minutes from Roanoke, VA. Floydfest earns its namesake from nearby Floyd, a town of 500 people nestled in the Blue Ridge Mountains. Prior to working with Floydfest, I had attended the festival 2 times and had become quite fond of the quaint locale and scenic setting. And well, the music lineup was always killer.
I was offered the opportunity to do the artwork during negotiations for my position as Street Team Manager by the promoter and owner of Across the Way Productions, Kris Hodges. We met briefly over lattes to discuss what he envisioned for the artwork. Working with Kris on a creative level was great because he had a clear vision of what he was looking for in the design which is usually a rarity among clients. Kris wanted a slick, flowy, Euro feel to it, bright colors. He specifically wanted a visually striking flower sprouting out of the music note seed. He also requested that Buck Mountain – an iconic mountain in Floyd, VA – be included and to somehow incorporate the number 9.
I ran with it and turned the final art over two days shy of the deadline. Less than a month later, a winter version of the original art donned 40,000 fliers and hit the street. 250,000 fliers later, Floydfest 9 Breaking Ground sold out. Unbelievable that so many people were exposed to my artwork. It’s like they say, life’s a garden… dig it.