The Blue Ridge Blues & BBQ Festival :: Advertising Campaign

 

The Blue Ridge Blues & BBQ Festival :: Advertising Campaign
Artist: Brian Zickafoose
Client: The Blue Ridge Blues Society
Event Location: Roanoke, Virginia

For ten years, the studio of Brian Zickafoose was a proud sponsor of the Blue Ridge Blues Society’s Blue Ridge Blues & BBQ Festival. Beginning in 2005, Zickafoose chaired the Blues Society’s marketing committee, while heading up the festival’s creative and advertising duties. In 2010, Zickafoose snagged multiple American Ad Federation ADDY’s for his work on the festival art and marketing.

This year’s campaign included various advertising elements for print, online and television:
• Promotional Handbills and Posters
• Web Banners and Print Ads
• Outdoor Billboards and On-Screen Cinema Ads
• Festival Program and Event Signage
• Ticketing and Display Marquees
• Sponsor Kits

For our festival merchandise, we produced a limited runs of individually hand numbered and signed, 6-color silk screen, commemorative art prints. We applied 5 soy-based inks: Black, Metallic Gold, Metallic Silver, Light Blue, Cream on 100 lb. French Paper Hot Fudge Pop-Tone Stock. For the official festival t-shirts, we silk-screened the 5 colors on distressed cream, sand and charcoal tee’s for a rustic, worn look.


Woove Reporter Eva Luton Interviews Promoter Brian Zickafoose About Art, Music, and the Future of Attitudes Bar and Cafe

January 26, 2011 / Blog, News / 0 Comments

EvaBrianWUVT-FM 90.7 (Woove)

Blacksburg, Virginia

Whatever Happened to Attitudes? Woove Reporter Eva Luton Interviews Promoter Brian Zickafoose About Art, Music, and the Future of Attitudes Bar and Cafe.

At the end of the last semester, rumors began to circulate around Blacksburg that Attitudes Bar and Cafe was discontinuing their popular calendar of live music and entertainment acts. In the wake of the closure of local music club The Lantern and a significant decline in the frequency of underground concerts in Blacksburg, such as house shows in basements and living rooms, The Woove staff was eager to find out the truth about the fate of Attitudes. A small team of reporters organized an interview with local music promoter, artist, and cultural figure Brian Zickafoose, who has most recently been responsible for booking shows at the venue. Woove reporter Eva Luton asked Zickafoose about these rumors and about his own career, including his art that appeared on a recent issue of local arts and culture magazine 16 Blocks and his history in promoting music in Blacksburg, especially at the now defunct Lantern. Read more or watch the complete interview here.


Hunting Hills Country Club :: Illustration

December 14, 2010 / Illustrations, Portfolio / 0 Comments

 

Here we have a cozy, snowy clubhouse at dusk. This image came about as a commission from Hunting Hills Country Club in Roanoke, Virginia. I have a history of design with the club being their primary designer for over four years. I have produced various print and design projects for the club during my tenure including producing their monthly newsletter, web site, promotions, advertising and mailers.


Floydfest 9 Breaking Ground :: Festival Art

December 14, 2010 / Portfolio, Show Posters / 0 Comments

Floydfest is a wonderful festival located 45 minutes from Roanoke, VA. Floydfest earns its namesake from nearby Floyd, a town of 500 people nestled in the Blue Ridge Mountains. Prior to working with Floydfest, I had attended the festival 2 times and had become quite fond of the quaint locale and scenic setting. And well, the music lineup was always killer.

I was offered the opportunity to do the artwork during negotiations for my position as Street Team Manager by the promoter and owner of Across the Way Productions, Kris Hodges. We met briefly over lattes to discuss what he envisioned for the artwork. Working with Kris on a creative level was great because he had a clear vision of what he was looking for in the design which is usually a rarity among clients. Kris wanted a slick, flowy, Euro feel to it, bright colors. He specifically wanted a visually striking flower sprouting out of the music note seed. He also requested that Buck Mountain – an iconic mountain in Floyd, VA – be included and to somehow incorporate the number 9.

I ran with it and turned the final art over two days shy of the deadline. Less than a month later, a winter version of the original art donned 40,000 fliers and hit the street. 250,000 fliers later, Floydfest 9 Breaking Ground sold out. Unbelievable that so many people were exposed to my artwork. It’s like they say, life’s a garden… dig it.