The Blue Ridge Blues & BBQ Festival :: Advertising Campaign


 

The Blue Ridge Blues & BBQ Festival :: Advertising Campaign
Artist: Brian Zickafoose
Client: The Blue Ridge Blues Society
Event Location: Roanoke, Virginia

For ten years, the studio of Brian Zickafoose was a proud sponsor of the Blue Ridge Blues Society’s Blue Ridge Blues & BBQ Festival. Beginning in 2005, Zickafoose chaired the Blues Society’s marketing committee, while heading up the festival’s creative and advertising duties. In 2010, Zickafoose snagged multiple American Ad Federation ADDY’s for his work on the festival art and marketing.

This year’s campaign included various advertising elements for print, online and television:
• Promotional Handbills and Posters
• Web Banners and Print Ads
• Outdoor Billboards and On-Screen Cinema Ads
• Festival Program and Event Signage
• Ticketing and Display Marquees
• Sponsor Kits

For our festival merchandise, we produced a limited runs of individually hand numbered and signed, 6-color silk screen, commemorative art prints. We applied 5 soy-based inks: Black, Metallic Gold, Metallic Silver, Light Blue, Cream on 100 lb. French Paper Hot Fudge Pop-Tone Stock. For the official festival t-shirts, we silk-screened the 5 colors on distressed cream, sand and charcoal tee’s for a rustic, worn look.



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